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The UGC platform that drives growth

Generate high-quality content at scale—UGC, photography, product reviews, and consumer insights. Our platform connects you with diverse creators, streamlines management, and ensures that you own the content, giving you the quality, control, and scale to support every stage of the consumer journey.
Are you a creator? Apply to join Cohley, here.

"We use Cohley to generate high-quality content at scale. From UGC to professional photography, their platform has been instrumental in helping us turn content from a pain point into a strength." 

Johnni Grenaa
Vice President of Digital Marketing, Zak
Trusted by enterprise consumer brands

Optimize ad performance

Generate diverse, high-performing content to support data-driven ad testing, including UGC videos with varying ad hooks.

Boost ecom conversion

You've driven would-be consumers to your site. Now turn those site visitors into customers with text and video reviews.

Elevate retailer relationships

Generate retailer-specific assets to optimize your digital shelf, improve retail sales via path-to-purchase influencer campaigns, and support your sales team.

Grow organic social

Generate channel-specific content and activate influencers to create and foster genuine connections with your target audiences.

Support product launches

We'll help you make sure product launches are a huge success with influencers for awareness, content for ads, and reviews for conversion, etc.  

Get started

Start generating photos, videos and reviews.
Book a demo

Content is 100% yours in perpetuity

Cohley doesn’t just help you generate videos, photos, and product reviews—we ensure that you own the content in perpetuity, giving you unlimited flexibility to repurpose content across all channels without restrictions.
Person pouring coffee into a mug.
Assortment of creator photos in different settings and showcasing different products
Creators

Diverse, talented Creators with a wide variety of skill sets

Diversity

Creators are diverse in every sense of the word.

Content specialty

Creators are skilled in short-form UGC video, photography & product reviews.

Channel focus

Creators specialize in Meta, TikTok, YouTube, Pinterest & Amazon.

Demographics

Creators vary across ages, with 58% Millenials & 35% Gen Z.
Influencer activation

Content generation & influencer management under one roof

Expansive, diverse network of vetted influencers
Smooth workflows to make influencer selection and content approvals a breeze
In-depth analytics and reporting via social integrations
A woman smiles at the camera and holds up a tube of Burt's Bees Deep Cleansing Pore Scrub.
How it works

A better way to generate the content you need to drive growth

Creative Briefs

Specify exactly what content you need with Creative Briefs. Lay out content Do's and Don'ts and give Creators visual guides and creative instructions to ensure that you're set up for success.

Creator Vetting

Identify the applicants that align with your brand guidelines. Select Creators who actively apply to your Briefs based on content creation skills, social analytics, demographic data, and volunteered first-party creator data.

Creator Management

Remove back and forth negotiations, manage Creators by stage, and seamlessly handle payments within the platform. Our creative management tools knock out the busy work so you can focus on what's strategic.

Content Library

The Content Library is your home for organizing the rights-approved assets you've generated on the platform. Share assets and commentary with your team members and activate your photos, videos, and reviews from a central hub.

Collaboration Suite

Collaboration Suite enables enterprise teams to accelerate creator and content approval processes, empowering your team to make faster decisions, keeping your projects on track, and your content compliant.

Creator Hub

Creator Hub empowers brands to build stronger, more authentic ongoing Creator partnerships while saving time and improving content outcomes.

Activate

Content has zero value if it's not activated strategically on digital channels. Send your content to your Meta or TikTok Business Managers and leverage our Bazaarvoice, PowerReviews and Yotpo integrations to push your product reviews to your website and syndicate them out to retail partners like Walmart and Target.

Performance Metrics

Track the performance of your influencer campaigns with Performance Metrics, our in-depth performance data. View and share engagement metrics and analyze audience demographics to better understand what's resonating with your audience.
Support

FAQs

Everything you need to know about Cohley. Can’t find the answer you’re looking for? Get in touch with us!

How does Cohley work?

Cohley enables consumer brands to generate high-quality content that boosts performance every step of the customer journey. With our Creative Briefs, brands can easily outline the assets they need and pick the right Creators through our Creator Vetting process. Our platform makes it easy for brands and Creators to work together, offering tools that improve efficiency and simplify payments. Plus, brands can easily share their content across different channels and track its performance, giving them a well-rounded approach to content marketing.

How does Cohley stack up against Billo, Minisocial, and others?

While each of these companies has its own strengths, Cohley really stands out with a few key differences. First off, we offer strategic support through a dedicated Customer Success Manager—it's a core part of our service. Our team is made up of experts who know their stuff, bringing you content best practices, innovative activation ideas, and strategic tips to get the most out of every piece of content, so you can maximize your investment. Cohley helps brands create a wider range of content than anyone else in the industry. Whether it’s short-form UGC, influencer activations, product reviews, professional photography, or consumer insights, we've got you covered. Brands come to Cohley to consolidate vendors and address their collective need for UGC, product reviews, and influencer solutions. Our platform integrates seamlessly into mid-market and enterprise tech stacks, making it easy for customers to activate their assets across their digital marketing efforts. Cohley’s platform supports enterprise workflows, approvals, and payments—ensuring that you and your team can operate at peak efficiency. Creators love our platform too. Over 3,000 Creators join Cohley every month via word of mouth alone. Happy Creators mean a better customer experience and higher-quality content for you. And the best part? All content generated on the Cohley platform is owned by the customer forever, so you don’t have to worry about usage rights—seriously.

What kinds of brands use Cohley?

Cohley teams up with all sorts of brands, from disruptors like Imperfect Foods and TOMS to well-known names like CVS and Henkel. Generally, brands that focus on eCommerce, have $10M+ in annual revenue, and offer 15+ products are a solid match, though there are always exceptions.

Is Cohley an influencer platform?

Cohley is first and foremost a content generation platform, but we also offer influencer features and solutions similar to influencer platforms like GRIN and Mavrck. If your sole objective is to ramp up influencer efforts, you might find better options elsewhere.

Can agencies work with Cohley?

Yes. Cohley works with lots of agency clients. The platform is built to be self-service, giving you full rights to the assets created and making reporting a breeze. Whether you're tweaking content with a brand's agency or creating new creative assets, Cohley makes communication smooth and helps you scale easily.